If you run an online store, you probably already know about chargebacks. They’re like unexpected callbacks in your business—money you thought was safe gets yanked back, and your numbers take a hit. Chargebacks happen when a customer goes to their bank and asks for their payment to be reversed. Usually, they do this because they … Read more
Most hiring managers have a story about a great candidate who looked perfect on paper but didn’t work out on the job. That’s where hiring scorecards come in. Their goal is to help companies predict which candidates will be successful, based on things that really matter—not just gut feelings or flashy resumes. What Is a … Read more
If you’ve been part of a hiring process lately, there’s a good chance you’ve seen some type of hiring scorecard. These simple documents are popping up in interviews and chats about new roles across industries. They’re not exactly new, but lately, it feels like every manager wants one. Just to get our definitions straight—when we … Read more
Most people building a brand on social media know the struggle. You start growing a following and see those likes climb, but only a few actually buy. The real challenge often isn’t getting attention—it’s figuring out how to turn your followers into real customers. We’ll get into what actually matters: understanding the people following you, … Read more
If you’ve ever watched someone freeze in a sales meeting, you know how fast uncertainty can kill momentum. There’s a lot riding on what the sales team brings to the table, especially the assets they have ready. Not all sales tools are created equal, and some assets genuinely move the needle for closing deals. Let’s … Read more
If you’re in business, you know customer churn is one of those KPIs that can keep people up at night. Churn is simply when customers leave your service or stop buying your product. It’s a problem because it doesn’t just interrupt cash flow—it’s also expensive to replace lost customers with new ones. That’s why so … Read more